Water’s Edge Folds
The Florida Times-Union's high end glossy magazine, Water’s Edge, is suspending publication due to poor economic conditions. The publication's last issue will go out in July. Of the eight people employed on the magazine, six are being laid off and two are being reassigned within the T-U, according to the story on Jacksonville.com.
The magazine claims 8,500 subscribers and prints 15,000 total issues. Those subscribers will be given the choice of a refund or they can apply their unspent dollars to a T-U newspaper subscription.
“Suspending publication of Water’s Edge was a difficult decision and is due solely to the difficult economic environment we are in,” Times-Union Publisher Lucy Talley is quoted as saying. “We want to express our appreciation to our subscribers, readers and advertisers for their loyalty. We plan to resume publication as soon as financially feasible."
This is not the first trimming of the Times-Union's print portfolio. Indeed, just over a month ago the T-U announced that the local edition of Skirt!, a freely distributed women's magazine, will be folded into the Lifestyle section of the newspaper.
The paper's parent company, Morris Publishing Group, has until June 12th to make a nearly $10 million interest payment. It's expected by many that the company could be forced into bankruptcy before the end of the year.