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GM Announces Major Management Shakeup

Three days into his new role as General Motors chief executive, Ed Whitacre on Friday announced a major executive suite shakeup that includes naming Mark Reuss as president of GM North America.

Reuss has briefly been vice president of engineering after leading GM's Holden operations in Australia.

Bob Lutz will remain a vice chairman, acting as an adviser on design and global product development, the company said, but Lutz's recent oversight of marketing is ended.

Susan Docherty, who became vice president of U.S. sales several weeks after GM emerged from bankruptcy this summer, will be handed the added responsibility of overseeing marketing and service.

The changes involve GM's international operations, too.

Nick Reilly, who has been president of GM International Operations, becomes president of GM Europe, responsible for leading the restructuring of Opel and Vauxhall operations.

Tim Lee, who had been group vice president of manufacturing and labor relations, becomes president of GM International Operations, a major assignment that includes GM's China operations.

"I want to give people more responsibility and authority deeper in the organization and then hold them accountable," Whitacre said in a statement.

"We've realigned our leadership duties and responsibilities to help us meet our mission to design, build and sell the world's best vehicles."

Whitacre on Tuesday became the company's third CEO of 2009 after the resignation of Fritz Henderson. Henderson, a 25-year GM veteran, had taken the post when President Barack Obama's auto task force fired Rick Wagoner from the post in advance of the government leading GM through a 40-day bankruptcy reorganization.

The highest-profile change involves Lutz, who took control of marketing and communication functions in July instead of retiring as previously planned.

Placing sales and marketing under one executive is a return to how things were done under the old GM. Henderson divided the duties as the company came out of bankruptcy.

Tom Stephens will remain as a vice chairman of global product operations and will now oversee global purchasing, which Robert Socia will continue to lead.

Karl-Friedrich Stracke will replace Reuss as vice president of engineering. He had been executive director of engineering.

Replacing Lee, Diana Tremblay becomes vice president of manufacturing and labor relations. She had been vice president of labor relations.

Denise Johnson, who had been vehicle line director and chief engineer for global small cars, becomes vice president of labor relations.

Chris Preuss, vice president of communications, who had been reporting to Lutz, will now answer directly to Whitacre.

Ray Young will remain as chief financial officer.

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