Clear Channel’s Statement: Replacing Planet Radio with Magic 107.3
The new format went live starting August 4th at 10:00pm and replaces the long-running alternative rock station Planet Radio, which had suffered significantly in the ratings as Cox Radio's rival X 102.9 cut into their audience by promising to play fewer commercials.
Prior to being known as 107.3 Planet Radio, the alt rock station had aired for many years on 93.3. The new station's call letters remain WPLA, but that will likely change in the near future as the Magic 107.3 brand becomes more established.
Clear Channel's official press release gives listeners a taste of what they can expect: "Artists whose music will be heard on Magic 107.3 range from the Beach Boys to KC and the Sunshine Band, Billy Joel to Rod Stewart, Elton John to Motown. Designed as a fun station for the entire family, the upbeat 'Greatest Hits' format is perfect for workweek listening and weekend barbeques, and has proven to be very popular in other Clear Channel markets. The unique-to-the-market “Greatest Hits” sound of Magic 107.3 will replace Planet Radio – one of Jacksonville’s several traditional rock formats -- currently carried on 107.3."
“We are pleased to be able to bring the popular ’Greatest Hits’ format to one of Florida’s largest cities – it’s a fun, constantly upbeat sound that keeps listeners in the ‘groove’ with their favorite music all day and night,” said Jacksonville Market Manager Barbara Latham. “The Jacksonville market has a diverse mix of station formats but is lacking a quality format that speaks to music fans of all ages. We’re bringing Magic to the market to fill that void and give listeners the music they’ve always loved.”
Syndicated Planet Radio personalities, including “Lex & Terry,” can continue to be heard on the Internet.