Newsmax.com Sure Seems to Love Bill McCollum
Looking back at the headlines of the dozen or so emails I got from Newsmax during 2009 and didn't immediately delete, they seem to range from 'Obama's Birth Certificate Lie' to 'Arthritic Joint Pain Gone Forever Without Drugs' - the latter a clearly marked paid advertisement for some sort of miracle cure vitamin program.
But recently I've been getting lots of emails from Newsmax.
And I mean lots. Two or three a day.
Initially it was two or three times a week they'd pop up in my inbox, but it's gotten more frequent during the last few days. Frankly, I've deleted a good number of them without reading, but suddenly it struck me that all of the messages have one theme suspiciously in common.
Looking at the emails I haven't automatically deleted, here are all of the subject lines from the ones sent during the month of August...
Rick Scott Refuses to Release Lawsuit Deposition (8/11)
McCollum: Florida Law Will Go Further Than Arizona's (8/11)
Michael Reagan Endorses McCollum in Fla. Race (8/10)
Why Bill McCollum Is Our Choice for Florida Governor (8/10)
Pro-Lifers Back McCollum: Schlafly, Bauer, More (8/9)
Dick Morris Urges McCollum Vote, Only He Can Win in November (8/9)
Hasner: McCollum Is True Conservative (8/8)
Rick Scott Hires Ousted RNC Official (8/7)
Rick Scott's Firm Sued 10 Times, Candidate Described as 'Ruthless' (8/5)
McCollum Ad Spoofing Rick Scott Goes Viral (8/4)
McCollum Wins Big Endorsements, Scott's Link to Fraud Cited (8/2)
The email about McCollum's ad spoofing Rick Scott having "gone viral" was particularly laughable, as the childish video in question wasn't even all that popular. In fact, I'd wager most of the people who found the video found it via Newsmax or an email from the McCollum campaign. Viral suggests people are organically forwarding it to each other.
Going to the Newsmax.com website and doing a search for Rick Scott's name is also quite interesting. Every single story about Scott during the last two months appears to have a sharply negative tone.
Any reasonable person would have to conclude that either some editor with Newsmax absolutely loves Bill McCollum, or these stories are being purchased by the McCollum campaign. Though perhaps not directly by the campaign, because looking at McCollum's campaign finance reports, the vast majority of his spending is being done through a handful of consulting and media buying firms.
Newsmax's website offers up a media kit which includes buying geographically targeted emails, but nothing about the content of these emails I've been receiving suggests to the reader that they are paid political advertising. They are sent out as so-called "Breaking from Newsmax.com" email alerts.
With almost two weeks remaining until the primary, I'm sure I can look forward to lots more McCollum cheerleading and Scott bashing in my inbox.