Amazon Echo’s Super Bowl Ad Spot Hashtagged #BaldwinBowl
Amazon is certainly getting serious about their flagship virtual assistant, Amazon Echo. This year Amazon has decided to plunk down $5 million for a 30 second spot during the Super Bowl and reveal to the world what an artificial intelligent assistant is like to have around the house. The commercial will feature Alec Baldwin and Dan Marino while they're trying to brainstorm their Super Bowl party. Dan Marino suggests to Alec Baldwin he has a snack stadium to which Mr. Baldwin asks, "Alexa what's a snack stadium." Alexa lights up and answers, "A stadium built entirely of snacks." The commercial ends with the Amazon Echo logo and a hashtag #BaldwinBowl | 2.07.16.
It's not just a big Super Bowl ad that Amazon was focusing on when they were trying to get the Echo to grow even further. Amazon was also expanding the abilities of the Amazon Echo with adding things like Spotify, Uber and Dominos Pizza ordering. The Spotify Echo integration will now allow Premium Spotify users to say, "Alex play Spotify" and pick out specific songs and radio stations that they would like to hear. Considering how large Spotify is, this is big news for the Echo device that could previously only play Spotify through the Bluetooth speaker capabilities.
The Uber integration allows Echo owners to summon a taxi car ride from Uber with just asking, "Alexa, order me an Uber." This certainly removes a lot of finger tapping and searching for people when they can use their voice to get things done like this.
One thing that some people are really needing during the Super Bowl is food and snacks. Don't worry, it seems Amazon has prepared the Echo to handle this as well. The Echo now allows you to order Domino's pizza by summoning the assistant and telling her to order you your favorite pizza. You can even use the Alexa device to track the status of your order and how close the delivery is to you.
A link to setting up a Smart Home is also a direction the Echo device is heading by allowing you to use smart devices like Belkin Wemo, Smart Phillips Lights and other products on the market that directly integrate with Echo. Someone can now walk in their house and say, "Alexa Wemo On" and the lights in their house connected to their Belkin WEMO devices will immediately turn on. This is seriously taking people into the future with the ability to request things done and have it magically pulled off by the Amazon Echo virtual assistant.
The other extra integration that takes the Echo ahead of other smart devices is IFTTT automation apps. You can now have IFTTT recipes fire off with commands that you give Echo and have a whirlwind of automation cascade in front of you from simply one command or a series of them.
We'll see how many people raise their eyebrows at the possibility of having a virtual assistant in their home this Super Bowl when Amazon's Super Bowl ad shows to all. "Alexa, Can You Replay That Touchdown?"
Amazon Echo: Alec Baldwin and Dan Marino Brainstorm Commercial (#BaldwinBowl)
￼￼There are three things Alec Baldwin's Snack Stadium needs for his Super Bowl party: an architect, a five-star chef, and snacks. Alexa, how do you spell "Pecorino"?
Amazon Echo is designed around your voice. Hands-free and always on, Echo connects to Alexa, a cloud-based voice service, to instantly provide information, answer questions, play music, read the news, check sports scores or the weather, and even explain what a snack stadium is. All you have to do is ask. http://amazon.com/BaldwinBowl