Always Like A Girl Super Bowl Commercial #LikeAGirl
Inspiring for all women is Always's #LikeAGirl commercial that will air during the Super Bowl. The slogan of the commercial is, "Let's Make #LikeAGirl Mean Amazing Things - Rewrite The Rules - Always." Always is trying to accomplish a change in the way people associate the phrase, "like a girl" to mean bigger and greater things.
In the listing of their commercial on the Always Channel on YouTube they list the description of their Always #LikeAGirl - Super Bowl XLIX commercial as the following:
"For young girls, confidence plummets during puberty and many never fully recover. Always is on an epic battle to end that by changing the meaning of the phrase #LikeAGirl from an insult to mean downright amazing things. It’s inspiring to us, knowing that our original film started to change perceptions. But that’s not enough. We need to reach more girls, women, boys and men—to spread the word big time.
Super Bowl XLIX is the perfect platform, allowing us to reach more than 100 million people, and to ask them to join our cause. Together, we can all empower our young girls, and change the meaning of #LikeAGirl to be the ultimate compliment.
Take a stand. Join our movement. Together, let’s make #LikeAGirl mean amazing things.
For the past 30 years, Always has been empowering girls globally, bringing puberty education to millions of adolescent girls. Find out more at http://www.always.com/en-us/likeagirl.aspx"
The commercial spot for Always during Super Bowl XLIX is a great place to air this ad because it is the world's most watched Sporting event. There is a social campaign that is closely attached to the campaign that allows girls to Tweet under the hashtag #LikeAgirl to help spread the message and change it that "Like A Girl" can mean great and empowering things. Their message for their social campaign is:
"PLAY #LikeAGirl WIN #LikeAGirl
We want to show young girls everywhere that
doing things #LikeAGirl is downright amazing.
And we’re taking that message to the biggest
game of the entire year: Super Bowl XLIX.
Take a stand. Join our movement.
Let's make #LikeAGirl mean amazing things."